2012 Annual Tourism Exchange

CLICK HERE to view the webcast of the GMCVB's 2012 Tourism Exchange.

Deb Archer, President & CEO, Greater Madison Convention & Visitors Bureau and William Haight, President, Magna Publications / In Business Magazines, Greater Madison Convention & Visitors Bureau Board Chair

New York University

School of Continuing and Professional Studies

LALIA RACH, ED.D. Clinical Professor of Hospitality and Tourism Management Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management. http://www.scps.nyu.edu

IB Madison

Executive Profile: Dr. Lalia Rach, November 1, 2010

As reported in the pages of In Business magazine With a resume lengthy enough to fill this page, Lalia Rach, 57, is on a rare, year-long sabbatical from New York University, and will spend much of that time consulting with the Greater Madison Convention & Visitors Bureau (GMCVB). http://ibmadison.com

Travel Weekly

Travel agents need to change the game, not the name

By Johanna Jainchill
When panel moderator Lalia Rach, the founding dean of New York University's hospitality school, asked the audience at CLIA's Cruise3sixty conference in Vancouver if they considered themselves "travel agents," not a single hand went up. http://www.travelweekly.com

Hotel News Now

Rach dishes on economy, consumer trends

21 January 2011, By Harvey Chipkin
NEW YORK—Rach was back.
Using humor, statistics and the latest in social trends, Lalia Rach discussed issues of the economy, demographics and social media with the New York chapter of the Hospitality Sales & Marketing Association International on Wednesday. http://www.hotelnewsnow.com

Loews Hotels

Meetings Today - July 2011 (PDF)

Alandmark study, The Economic Significance of Meetings to the U.S. Economy, published by the Convention Industry Council and conducted by Pricewaterhouse Coopers, quantifies for the first time with such scope the economic contributions made by the 1.8 million meetings, trade shows, conventions, congresses and incentive events that take place across the country each year.